HSE’s Beware Asbestos Campaign a worthy award winner

The HSE’s ‘Beware Asbestos’ safety campaign, primarily aimed at tradespeople who are most at risk from exposure to asbestos, has received a gold award for innovation at this year’s Institute of Promotional Marketing Awards.

Covering all aspects of asbestos working – from where it can be found, and why it is dangerous right through to how to protect yourself, the Behaviour Change campaign included the distribution of 200,000 asbestos safety kits through TradePoint.

The safety kits were central to the campaign, comprising free protective Type 5 overalls to support safer working. Straighforward and clearly illustrated Quick Guide Reference Cards providing simple ‘how to’ information were also made freely available – you can download those here.

Further demonstrating their innovative approach, HSE and creative agency 23Red also devised a specialist Web App to help identify where asbestos could be and offer advice on how to manage the risks. Allowing tradespeople to refer to it on the move, the app can also be used on smartphones and tablets, as well as more traditional PCs.

HSE and creative communications agency, 23Red collected the award at a ceremony on Tuesday 9 June.

IPM judges commented that the campaign had a ‘good use of different comms media and execution techniques to tackle an important health and safety issue. This campaign saves lives!’

More information about the campaign is available here.

You can access the Web App here.